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Corporate Identity Shift-Brian Boling CEO

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Corporate Identity Shift-Brian Boling CEO

What’s in a name? If done properly, everything! ProconGPS was born in an era when GPS was something only found in the oceans of the world as part of maritime navigation and safety equipment. In 2001 the founders of the company introduced the first commercialized integrated analogue cell phone / GPS functionality in the USA designed for landlubbers, A Protect and Connect™tag line used for that product finally grew into a descriptive name used to define the device and its security focus: ProconGPS, Inc.

Fast forward about a decade and we find that while the cellular + GPS combination has thrived in this new digital age, the name of the game is no longer simply providing a working combination device. Data can now be gathered from a multitude of sensors in the mobile world. That data can be analyzed on the device or pushed to a server environment where it is sliced and diced and evaluated such that the information forthcoming can be valuable and critical to customers that are trying to improve mobile workforce and asset management. Today our mission is to connect companies to their mobile assets & workforce through game changing information platforms; putting the power in their hands to manage actionable business intelligence. So we needed a proper name - one that covers this territory without suggesting a device bias.

After months of deliberation with our partners & shareholders, along with extensive research done by our marketing team, we are ready to announce that name to the world. Our passion is to climb to the summit of mobile business intelligence. So we wanted a name that would work off of a root word like “spire”. Our goal is to remain tightly focused on customer needs. So we desired a name that was based on a word like “spear”. We wanted to sustain our rapid growth and leadership therefore a suggestive word like forever or “eon” would be a nice add. Drum roll please… Spireon will be the new corporate name. Pronounced (“Spear” and “eon”) we believe the name captures our passion to excel and stay focused. And with the tagline, Guiding Business Intelligence, the name plainly states our purpose in the world.

Today, Thursday March 22nd, is the day we announce our new corporate identity - Spireon Inc, and coined the tagline: Guiding Business Intelligence. Along with the name change, ProconGPS has adopted a new logo. All of these changes are effective immediately, and all future business activity will be undertaken with the new name, logo and ultimately our new identity. We’ve created a new corporate website www.spireon.com, which includes information and links to all our brands in each of our segments: Dealer Services, Fleet Services and Lender Services.

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